Beginning his career as a hairdresser, London based retailer Joseph Ettedgui rose to fame by curating and introducing up-and-coming designers to the world. Having launched his own line, Joseph now features elevated basics that are the backbone of any well-edited wardrobe.

Below are a few of Joseph’s high quality classics. A pale pink shell is perfect for layering or wearing alone. Here, we’ve paired it with a navy blue Herno coat that adds just the right amount of warmth for spring. The brand is also known for its twill leggings — they feel like a legging but look as good a tailored pant — available in nearly every color of the rainbow, we're always partial to a good grey.

FROM L TO R: ANNABEL INGALL LARGE ISABELLA TOTE, RENE ESCOBAR DIAMOND & STERLING SILVER BANGLE BRACELET, JOSEPH COTTON LYOCELL STRETCH TANK, HERNO THREE-QUARTERS SLEEVE ZIPPED JACKET AND JOSEPH GABARDINE STRETCH LEGGING.

FROM L TO R: ANNABEL INGALL LARGE ISABELLA TOTE, RENE ESCOBAR DIAMOND & STERLING SILVER BANGLE BRACELET, JOSEPH COTTON LYOCELL STRETCH TANK, HERNO THREE-QUARTERS SLEEVE ZIPPED JACKET AND JOSEPH GABARDINE STRETCH LEGGING.

Whether you’re looking to revamp your wardrobe or simply add a few staple pieces, Joseph is your one stop shop for easy, classic chic.

XO
Mercantile