We all aspire to attain "French Girl Cool" style where you're effortlessly put together, ineffably elegant, feminine and timelessly dressed.

An exclusive addition to Mercantile Portland, Swildens is where Parisian chic meets vintage and mingles with a hint of menswear flair. 


Juliette Swildens comes from a deeply creative family passionate about fashion. The Swildens family is behind the children's brand Bonpoint, A. Goutal perfumes and renowned Parisian concept store, MERCI. Juliette's roots and love of fashion ultimately led her to create her own brand in 2006.


This line travels through time with hints of the 70s, 80s and 90s in all designs as Swildens’ identity is at once bohemian and chic, rock and classic - all tinted with natural materials, refined colors and feminine silhouettes.