We're pleased to say that the trend of extra-large, oversized handbags is over. No longer do you need biceps of steel just to carry your purse. In fact, the trend has moved in the opposite direction, and smaller is definitely better. From cross body to travel wallets to clutches, a pint size bag is what's happening now.
We especially love the clever and whimsical clutches from Ashlyn'd. Launched in 2013 in Los Angeles by Ashlee Nik and her designer mother, Denise Lewinstein, the collection came to fruition from what Ashlee felt was a lack of affordable options.
Using both her business degree and product development and design degree, Ashlee has chosen to forgo mass production for the use of local artists in Los Angeles to produce the bags by hand in order to boost the local economy as well as encourage the Made in America movement.
Ashlee wanted something unique, unexpected, beautiful but above all attainable. Inspired by nature and the textures found there, the collection includes bags made out of specialty woods, jade and shells. She also created the "Snow Globe" bags that feature clear acrylic frames filled with colored sand, pearls, chains and even flowers.
Although small, each clutch is equipped with a built in mirror and enough room for all your essentials: credit cards, ID, lipstick, keys and iPhone.
The bags have been worn by Zooey and Emily Deschanel, Sarah Hyland, Miranda Lampbert and Portland's own Cheryl Strayed. They have been featured in the pages of Domino, Seventeen, and most recently the Feburary issue of Glamour.
The collection is meant to be worn day or night. Don't be discouraged by the shimmer, a sparkly handbag is a quick way to spruce up a simple button down shirt, jeans and ballet flats. Your arms will thank you.