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G. Kero

Graphic in G. Kero

Graphic in G. Kero

Created as a result of artistic passion and consumer frustration, G. Kero is now a brand modeled by celebrities and fashionistas alike. The love child of artist Marguerite Bartherotte, the French bohemian began painting designs straight onto t-shirts when her brother was dissatisfied with the t-shirt selection around him.

G. KERO SUPER JUNGLE

G. KERO SUPER JUNGLE

The brand has since grown into a worldwide presence, but stays true to its origins by using bright, painted designs. The name G. Kero gains its origin from the short film, Giselle Kérozène, a name which Batherotte herself has since adopted as a pseudonym.

G. KERO SUPER SEX BOMB

G. KERO SUPER SEX BOMB

So take a note from stars like Elle Fanning and Cara Delevingne and keep it casual. Pair your graphic G. Kero top with denim shorts and a leather jacket. Or if you’re looking to make a bolder statement, follow in the footsteps of Kate Moss and keep the rest of your outfit black. Our favorite model rocked her graphic top with leather leggings, a black shag jacket and a black clutch.

XO

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Designer to know: G. Kero

Designer to know: G. Kero

If you've walked by the store lately and peeked in the front window, you've probably noticed the newest collection that we're all going wild about.

G. Kero

Marguerite Bartherotte - an artist and musician - initially created custom, hand painted t-shirts for friends while she was a student studying animation and drawing.  The brand, G. Kero, developed naturally from those one-of-a-kind, raw edged t-shirts to a curated and colorful collection that includes shirts, dresses, shorts, jackets and skirts.

Inspired by music, her hometown Cap Ferret, wild animals and a general Joie de Vivre, Marguerite creates each print with the garment in mind.  Although they could be considered "statement" pieces, the styles are easy to wear and integrate into your spring wardrobe.  Denim, of all washes and colors, is a natural partner to vibrant pattern, whether you throw a jean jacket over a dress or tuck a button down shirt into your favorite high waist jeans.

The artistically rendered illustrations transform every day, cotton garments into wearable art, and what do you know?  We were just looking to expand our collection.

XO
Mercantile