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Designer Denim

Update your Denim with Ström and Frame

Update your Denim with Ström and Frame


We have two new Los Angeles made denim lines at Mercantile that we can't stop talking about: Frame Denim and Ström.

Frame Denim is a collaboration between four friends - the pals are based in both Los Angeles and London - who wanted to create a line of chic fashion essentials, but most importantly: the perfect pair of jeans.  They did this by combining the quality and heritage of Los Angeles denim manufacturing with the edgy fit and cut found on the streets of London. 

The "Le Skinny' is pretty darn close to perfect. They are stretchy and soft and hug all the right places.  These jeans have been seen on fashion editors, models and starlets including, Miranda Kerr, Karlie Kloss, Poppy Delevigne, and everyone's favorite, the Man Repeller Leandra Medine.

Swedish model-turned-designer Erika Strömqvist created Ström after honing her design aesthetic as a model in the ateliers of Europe's greatest designers.  While working as a model, she learned the importance of attitude, style and fit in clothing.  She was then able to translate those ideals into her effortlessly stylish, understated and streamlined denim collection. 

The most fashionable ladies in hollywood are loving Ström, and like us, they especially love the "Tio" jeans  These mid-rise skinnies have the perfect amount of stretch and have been seen on Kate Bosworth, January Jones, Malin Akerman and many others.   

Come into Mercantile to see the new denim collections for yourself and we're certain you'll find your new favorite pair.