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Los Angeles

Update your Denim with Ström and Frame

Update your Denim with Ström and Frame

NEW DESIGNER DENIM AT MERCANTILE

We have two new Los Angeles made denim lines at Mercantile that we can't stop talking about: Frame Denim and Ström.

Frame Denim is a collaboration between four friends - the pals are based in both Los Angeles and London - who wanted to create a line of chic fashion essentials, but most importantly: the perfect pair of jeans.  They did this by combining the quality and heritage of Los Angeles denim manufacturing with the edgy fit and cut found on the streets of London. 

The "Le Skinny' is pretty darn close to perfect. They are stretchy and soft and hug all the right places.  These jeans have been seen on fashion editors, models and starlets including, Miranda Kerr, Karlie Kloss, Poppy Delevigne, and everyone's favorite, the Man Repeller Leandra Medine.

Swedish model-turned-designer Erika Strömqvist created Ström after honing her design aesthetic as a model in the ateliers of Europe's greatest designers.  While working as a model, she learned the importance of attitude, style and fit in clothing.  She was then able to translate those ideals into her effortlessly stylish, understated and streamlined denim collection. 

The most fashionable ladies in hollywood are loving Ström, and like us, they especially love the "Tio" jeans  These mid-rise skinnies have the perfect amount of stretch and have been seen on Kate Bosworth, January Jones, Malin Akerman and many others.   

Come into Mercantile to see the new denim collections for yourself and we're certain you'll find your new favorite pair.

XO
Mercantile

Dazzle On New Year's in Calvin Rucker

Dazzle On New Year's in Calvin Rucker

DON'T LET THE STRESS OF WHAT DO WEAR ON NEW YEAR'S EVE GET YOU RATTLED!

We have a wide variety of festive party dresses at Mercantile - but our pick for you, is the Walk This Way dress made of spider knit lace by one of our newest and most favorite collections, Calvin Rucker.  

Calvin Rucker is the collaboration between two Los Angeles based friends who just happen to be fashion industry veterans, Joie Rucker and Caroline Calvin.  The collection is designed for the chic, modern, creative woman who is able to seamlessly combine feminine with a sexy edge to create her own timeless style.  Let's face it, this woman is cool. 

CALVIN RUCKER - CASUAL COUTURE FOR THE CREATIVE CLASS

We've paired the dress with our beautiful, handmade in Los Angeles, Ashlyn'd Shane clutch and our Jacquie Aiche Abalone bone necklace with diamonds. 

The Walk This Way dress has been spotted on Emmy Rossum and Taylor Swift, who both always manage to look effortless and cool.  They have that magical mix of refined and tough - the quintessential Calvin Rucker woman.

Pop into the store today and we'll make sure you're ready to ring in 2015 in style.

XO
Mercantile